Privacy Central – Privacy Score – What is it?

Not all applications or companies will take advantage of the new Privacy Platform. Reasons being they may be large social media companies such as Facebook (et all), Google (et all), Apple, Microsoft…etc.

Why? Because they implement something on their own. Its their best try at giving you something to appease the regulators in Europe, California or wherever else you may have regulations.

Ok, good to know they can’t use the platform so what’s the point?

The SaaS platform, www.privacycentral.com, allows for what are called “Redirect Applications”. These are applications that will redirect to the companies data request form or link. These links are usually hidden or only visible as a logged in user. These are the applications we are targeted for Privacy Scores. Although, there are some instances such as SalesForce, Dynamics, etc that will also get a privacy score.

What is the Privacy Score? It is a proprietary set of evaluation points (over 75+) that evaluate a company or a specific company’s application to tell you how safe it is. The specifics of the score are a close secret, but a couple things I can share is that some of the points are evaluated on the privacy policy and the terms of usage.

The goal is to add 2-3 Privacy Scores every week and post them to the PrivacyInc twitter handle along with the score to the SaaS platform. Eventually all major applications will be scored you will have a full view as to what applications are safe, and which ones are incredibly lacking.

You can get a view of the current set of scores here. Notice Instagram is the worst application you could possible utilize. And to think of all the children that are using that thing…not good.

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